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Feb. 28th, 2005 | 01:38 pm


-- Letterboard sign at a local shop. The other side had something even less subtle.

When I first passed it I did a double take. Then I wondered if someone had put it up without them knowing, but seeing text on both sides eliminated that option. It seemed as if the manager on duty that night was going to get an earful from the owners. But later that night I passed another location of the same store, and it had the the same message.

I hold very few of my convictions very strongly. Partially because I don't learn enough about them to fully defend them in the face of criticism. Mostly, though, I can too can easily understand the other persons viewpoint. On almost any issue there are enough chinks in both side of position that trying to vigorously defend it is very hard for me.

So on one hand I have a lot of respect for whoever put up the signs. But I keep thinking what a really stupid business move it is. Not because of the message specifically, but for openly telling half of your prospective customers that you don't agree with them. You might pick up a few folks who buy there specifically for the message, but far more people who were in the market for your service will go elsewhere.

Then again, they probably don't care as lonf as you're the cheapest.

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