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Feb. 28th, 2005 | 01:38 pm


-- Letterboard sign at a local shop. The other side had something even less subtle.

When I first passed it I did a double take. Then I wondered if someone had put it up without them knowing, but seeing text on both sides eliminated that option. It seemed as if the manager on duty that night was going to get an earful from the owners. But later that night I passed another location of the same store, and it had the the same message.

I hold very few of my convictions very strongly. Partially because I don't learn enough about them to fully defend them in the face of criticism. Mostly, though, I can too can easily understand the other persons viewpoint. On almost any issue there are enough chinks in both side of position that trying to vigorously defend it is very hard for me.

So on one hand I have a lot of respect for whoever put up the signs. But I keep thinking what a really stupid business move it is. Not because of the message specifically, but for openly telling half of your prospective customers that you don't agree with them. You might pick up a few folks who buy there specifically for the message, but far more people who were in the market for your service will go elsewhere.

Then again, they probably don't care as lonf as you're the cheapest.

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Comments {4}


(no subject)

from: dagnabit
date: Feb. 28th, 2005 11:45 pm (UTC)

I know I'm dumb as a rock, but I don't get it. 20 Billion what?

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(no subject)

from: bbendick
date: Mar. 1st, 2005 12:12 am (UTC)

Dollars. Now that I think about it it might have said 80. I don't know which number is more accurate.

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(no subject)

from: spoondave
date: Mar. 1st, 2005 01:54 pm (UTC)

Then again, they probably don't care as long as you're the cheapest.

This would be true for me, unless the sentiments were universally offensive, like white supremacist crap or something. I think it's great that people can put signs in their window that say what they think, no matter what I might think about their ideas.

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(no subject)

from: amylgam
date: Mar. 1st, 2005 07:18 pm (UTC)

In other areas it would probably fly, but post that in a military town and you're dead meat. Your business will slow down to a crawl, and even if you deck the building in yellow ribbons and offer a 50% discount to military afterward, you've still got the rep.

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